Predictions for 2017

5 Predictions for Pet Trends in 2017

5 Predictions for Pet Trends in 2017

The pet trade is forever bringing us new trends and new and exciting products for our pets. Here are my 5 Predictions for Pet Trends in 2017.

1.) My first prediction is an increase in tech gadgets being used for pets, in particular, wearable gadgets such as PitPat.
2.) I think we will see an increase in pet treats being made rich in superfoods following on the increase in superfoods being added to pet foods.
3.) Pet food trends follow human food trends. Healthier than other meats, goat meat is touted to be the food trend for humans in 2017. I think we can expect this trend to cross over into pet food towards the end of the year.
4.) Raw food or the BARF diet is the largest growing sector in the pet food market. However many pet parents aren’t sure about feeding raw food to their pets but they remain unhappy with traditional wet and dry pet foods. This opens a market for chilled pet foods. I predict that 2017 will see the launch and rapid rise of freshly cooked, chilled pet foods.
5.) The Paleolithic diet (or paleo diet, caveman diet or stone-age diet) has been around for a while now – well since the stone-age, ha, seriously though, it has become a hugely popular diet in recent years. Based mainly on foods presumed to have been available to Paleolithic humans. Fast on the human paleo heels was the paleo pet trend. I believe that 2017 will see a rise in paleo for pets and a fall in scientific formula or veterinary formula pet foods. Today we seem to be less convinced by scientific research on foods than ever before, possibly because of the constant disagreement between scientists over what is healthy and what is unhealthy. We do trust our ancestors though and paleo is extremely popular, so I see a step away from ‘scientifically formulated’ and a step towards ‘biologically appropriate’ foods for pets.

This blog post is taken from an article I wrote in January’s edition of our Monthly Newsletter.
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